Dj Cosmo Says Zambian Artists Should Brand Themselves to Avoid Going Broke
In today’s world, the music industry and showbiz has been the cow that most people milk from. But most of them want to milk without feeding the cow. Hence bigger artists have stepped up to school these upcoming and happening artists to brand themselves and sell out well.
Today we are looking at the interview one of the biggest Zambian artist had with PMC talking about music on a broader platform, music that should be sold to the international consumers.
The Zambian dancehall artist best known for his bigger bang the ‘’SHE AAH BOMB’’ Song which was released back then in 2017 and has been his signature track ever since though his had a couple of hit songs after that release. He is also a renowned radio DJ and a songwriter.
Last weekend, he had an interview with PMC and sure had some good discussions concerning the growth of Zed music, and every artist should look it up and really meditate on it because it was food for thoughts for most of these artist especially the one hit wonders. In the interview, he pointed out that most of these well-known artists are broke despite having hits making rounds and topping charts on various radio stations.
It is clearly seen that these artists do not know how to market and brand themselves and most of them just go down in the drains without making the money worth the effort they put in. He made a comparison with international artists like Davido and Diamond Platnumz that these artists make a lot of money because their branding is better than those of Zambians. Also owing to the fact that; fans have not been helpful in elevating these local artists in the video social apps like Tiktok where fans have the opportunity to put music from local artists so it can be known to the world. ‘’ not to say Zambians don’t love Zambian music… but they’re very compromised… it’s unfortunate to go to Tiktok, and find the group influencers or the social-lites, they’re always playing Nigerian music instead of taking Macky 2 or Yo Maps song’’ he stretched.
In his last remarks he urged all the musicians to pay attention to branding themselves and sell out well, not paying attention to the negative remarks to other unsupportive fans who do not help in the money making as his tagline reads ‘’ other people’s opinions don’t pay bills’’.