Mr Crown Signs with Sony Music Africa
In a move that underscores its commitment to nurturing and promoting African talent, Sony Music Entertainment Africa has announced the signing of Mr Crown, the sensational artist behind the hit single “Don’t Go Away.” This landmark deal marks a significant milestone in Mr Crown’s burgeoning career and reinforces Sony Music’s dedication to diversifying its roster with groundbreaking African artists.
Mr Crown, also known as “The Buffalo,” has rapidly ascended the ranks of the African music scene. His breakthrough hit, “Don’t Go Away,” which features the talented Zambian artist Yo Maps, captivated audiences with its infectious melody, heartfelt lyrics, and a music video that quickly went viral.
The viral nature of “Don’t Go Away” was fueled by its popularity on social media platforms, particularly TikTok, where countless users created dance and lip-sync videos to the track. This surge in online engagement helped the song accumulate over 7 million streams on YouTube, solidifying Mr Crown’s status as a rising star in the African music industry.
In a bid to take Zambia to the world (Zambia Ku Chalo), Mr Crown becomes the only Zambian artist signed to Sony Music Africa. The partnership is expected to propel Mr Crown to even greater heights. With Sony’s extensive global network, resources, and industry expertise, Mr Crown is poised to reach new markets and gain international recognition.
Sony Music Afrique announced the signing on Facebook with the caption, “Sony Music Africa is proud to announce its new signing, Mr Crown! His hit ‘Don’t Go Away’ promises to get you rocking this summer.”
This signing is not just a win for Mr Crown but also for the Zambian music industry at large. It highlights the growing recognition of Zambian artists on the international stage and the interest from major record labels in investing in Zambian talent.
The signing of Mr Crown by Sony Music Africa is a significant development that promises exciting prospects for the artist and the Zambian music industry. As Mr Crown continues to captivate listeners with his unique sound, his partnership with Sony Music is set to amplify his reach and impact, paving the way for a new era of Zambian music on the international stage.
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